Wednesday, July 27, 2011

advice

re: telephone polls

AAPOR guidelines, which any reputable or semi-legitimate polling agency will follow, require identifying the source of the poll at the beginning of the contact. If that doesn't happen, or if you ask and they don't answer, it is almost certainly either A) market research rather than polling or B) a highly partisan pseudopoll or push poll.

via Gin and Tacos facebook page

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